Event Marketing

Events & Social Advocacy

B|W|R’s events department has developed, executed and publicized thousands of celebrity soirees, charity fundraisers, product launch parties, destination openings and more.  We are attuned to the smallest detail of event logistics, with a strong level of advance planning and ground management. B|W|R works with brands – automobiles, digital devices, apparel, fragrances and more – to create signature events and to integrate their products into sponsored event platforms. And while we regularly launch hotels, restaurants and retail stores, we don’t just wage grand openings.  We open minds through grand experiences.

For social advocacy clients, B|W|R knows how to lead effective events – whether fundraisers, milestone celebrations or mediagenic stunts – as well as full-service institutional campaigns. We’ve spent a dozen years with the annual Revlon Run/Walk and more recently have assisted Estée Lauder’s “Pink Ribbon” campaign. We launched the multi-network fundraiser Stand Up to Cancer. We’ve also publicized organizations like the George Lopez Foundation and Michael J. Fox Foundation for Parkinson’s Research, leveraging the power of celebrity for a breadth of worthy causes.